Panerai is one of the most luxurious Italian watch brands. Panerai watches accompanied Italian Navy divers on their secret underwater missions during World War II. The saga of these action-packed Italian luxury watches dates back to the 1860s. Since its inception, Panerai watches have succeeded in seducing their followers by surprising them with innovations year after year.

Panerai produces watches by combining its traditional art with modern technological advances. The popular collections, especially the Panerai Luminor and the Panerai Radiomir, were created as reference models.

Panerai's deep connection with the sea gives each watch a unique character.